Coaching is the process of equipping people with the tools, knowledge, and opportunities they need to fully develop themselves to be effective in their commitment to themselves, the company, and their work.
Many organizations, researchers and leaders have identified coaching as a critical leadership and management competency. In addition, employees are aware of the importance of coaching and are asking more and more for it. True coaching improves employee and organizational resiliency and effectiveness in change.
Coaching within Organisations promotes creativity, breakthrough performance and resilience, giving organizations a competitive edge and an effective way to flow and operate within an environment of continuous change. Organizations are discovering that the traditional “command and control” style of management is no longer effective in today’s environment, which requires rapid response, leveraged creativity, resilience, and individual effort and performance in order to remain competitive.
Training is an “event”, Coaching is a process
Organisations are aware that on-going training of the workforce is necessary to remain competitive. However, Coaching within Organisations, training loses its effectiveness rapidly, and often fails to achieve the lasting behavioural changes needed. While training is an “event”, coaching is a process, which is a valuable next step to training to insure that the new knowledge imparted, actually becomes learned behaviour.
